The Bike Hero concept was launched during lockdown in response to the sheer need for more bike mechanics around the UK to keep the wheels on the increasing number of bikes in use turning.
Alongside this we saw a national shortage of bikes to fulfil the needs of riders wanting to cycle. We looked at the problem and worked on a solution - bringing together a team of mechanics and cycling enthusiasts to both repair bikes to perfect working order and breathe new life back into pre-owned bikes.